Privacy and Data Protection Policy
1. Scope
This Personal Data Protection Policy will apply to all Databases and/or Files containing Personal Data subject to Processing by ALLTIC S.A.S, each individually considered as responsible for the processing of Personal Data (hereinafter, “THE COMPANY”).
2. Identification of the Responsible Party for Personal Data Processing
- ALLTIC S.A.S, an entity domiciled at Carrera 65 A # 12 A – 10, Cali, Colombia.
- Email: [email protected]
- Phone: +57 602 489 8897
3. Definitions
- Authorization: Prior, express, and informed consent of the Data Subject to carry out the Processing of Personal Data.
- Privacy Notice: Verbal or written communication generated by the Controller, addressed to the Data Subject for the Processing of their Personal Data, informing them of the existence of the applicable Information Processing Policies, how to access them, and the purposes of the intended Data Processing.
- Database: An organized collection of Personal Data subject to Processing.
- Clients: Natural or legal persons, public or private, with whom THE COMPANY has a commercial relationship.
- Consumers: Natural persons who consume the goods produced by THE COMPANY.
- Personal Data: Any information linked or that can be associated with one or more determined or determinable natural persons. Examples include name, ID number, address, email, phone number, marital status, health data, fingerprints, salary, assets, financial statements, etc.
- Sensitive Data: Information that affects the Data Subject's privacy or whose misuse may lead to discrimination, such as data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, health data, sexual orientation, and biometric data including fingerprints, voice, facial or palm recognition, etc.
- Processor: A natural or legal person, public or private, who alone or in association with others processes Personal Data on behalf of the Controller.
- Controller: A natural or legal person, public or private, who alone or in association with others decides on the Database and/or the Processing of the data.
- Complaint: A request from the Data Subject or authorized persons by law to correct, update, or delete their personal data or revoke authorization in cases provided for by law.
- Terms and Conditions: General framework establishing conditions for participants in promotional or related activities.
- Data Subject: A natural person whose Personal Data is subject to Processing.
- Transfer: Occurs when the Controller and/or Processor of personal data located in Colombia sends information or personal data to a recipient who is also a Controller and is located within or outside the country.
- Transmission: The Processing of Personal Data that involves communication of such data within or outside Colombia for Processing by the Processor on behalf of the Controller.
- Processing: Any operation or set of operations performed on Personal Data, such as collection, storage, use, circulation, or deletion.
4. Principles Applicable to the Processing of Personal Data
For the Processing of Personal Data, THE COMPANY will apply the following principles, which constitute the rules to follow in the collection, management, use, processing, storage, and sharing of personal data:
- Legality: The Processing of personal data will be carried out in accordance with applicable legal provisions (Statutory Law 1581 of 2012 and its regulatory decrees).
- Purpose: The Processing of personal data will be carried out in accordance with applicable legal provisions (Statutory Law 1581 of 2012 and its regulatory decrees).
- Freedom: The collection of Personal Data can only be carried out with the prior, express, and informed authorization of the Data Subject.
- Accuracy or Quality: Information subject to the Processing of Personal Data must be truthful, complete, accurate, updated, verifiable, and comprehensible.
- Transparency: The Processing of Personal Data guarantees the Data Subject's right to obtain information about the existence of data concerning them at any time and without restrictions.
- Restricted Access and Circulation: The Processing of personal data can only be carried out by persons authorized by the Data Subject and/or those provided for by law.
- Security: Personal Data subject to Processing will be managed with all necessary security measures to prevent its loss, alteration, consultation, unauthorized or fraudulent use or access.
- Confidentiality: All employees working at THE COMPANY are required to maintain confidentiality regarding the personal information they access during their work at THE COMPANY.
5. Processing and Purposes of Personal Data Processed by THE COMPANY
THE COMPANY, acting as the Controller of Personal Data Processing, collects, stores, uses, circulates, and deletes Personal Data belonging to natural persons with whom it has or has had a relationship, such as employees and their families, shareholders, consumers, clients, distributors, suppliers, creditors, and debtors, for the proper development of its business activities and the strengthening of its relationships with third parties. The purposes of this processing are as follows:
A. General Purposes for Personal Data Processing
- To enable the participation of Data Holders in marketing and promotional activities (including participation in contests, raffles, and giveaways) conducted by THE COMPANY.
- To evaluate service quality, conduct market studies on consumer habits, and perform statistical analysis for internal use.
- To control access to THE COMPANY's offices and establish security measures, including the implementation of video surveillance zones.
- To respond to inquiries, requests, complaints, and claims made by Data Holders and regulatory agencies, and to transmit Personal Data to other authorities that, under applicable law, must receive such data.
- To contact, by email or other means, natural persons with whom it has or has had a relationship, such as employees and their families, shareholders, consumers, clients, distributors, suppliers, creditors, and debtors, for the purposes mentioned above.
- To transfer the collected information to different areas of THE COMPANY and its affiliates in Colombia and abroad when necessary for operational purposes (e.g., debt collection, treasury, accounting).
- To comply with judicial or administrative requirements and meet legal or judicial mandates.
- To register Personal Data in THE COMPANY's information systems and commercial and operational databases.
- To conduct any other activity similar to those described above that is necessary to fulfill THE COMPANY's corporate purpose.
B. Regarding Personal Data of Our Clients:
- To fulfill the obligations acquired by THE COMPANY with its clients when purchasing our products or services.
- To send information about changes in the conditions of the products or services offered by THE COMPANY.
- To send information about offers related to our products or services offered by THE COMPANY and its affiliates.
- To strengthen relationships with clients by sending relevant information and evaluating service quality.
- To determine pending obligations, consult financial information and credit history, and report defaults to credit reporting agencies.
- To improve, promote, and develop its products or services.
- To train sales representatives and agents on basic commercial management aspects of the products or services offered by THE COMPANY.
- To allow affiliated companies with THE COMPANY, with whom contracts have been signed that include provisions for ensuring the security and proper handling of processed personal data, to contact the Data Subject to offer goods or services of interest.
- To control access to THE COMPANY's offices and establish security measures, including the implementation of video surveillance zones.
- To use the various services through THE COMPANY's websites, including downloading content and forms.
C. Regarding Personal Data of Our Employees:
- To manage and operate, directly or through third parties, the personnel selection and recruitment processes, including evaluation and qualification of participants, verification of employment and personal references, and conducting security studies.
- To carry out activities related to Human Resources management within THE COMPANY, such as payroll, affiliations to entities of the general social security system, occupational wellness and health activities, and exercising the employer's disciplinary authority, among others.
- To make necessary payments derived from the execution and/or termination of the employment contract and other social benefits in accordance with applicable law.
- To contract employment benefits with third parties, such as life insurance, medical expenses, and others.
- To notify authorized contacts in case of emergencies during work hours or due to work-related activities.
- To coordinate employees' professional development, grant access to the employer's IT resources, and provide support for their use.
- To plan business activities.
D. Regarding Personal Data of Our Suppliers:
- To invite them to participate in selection processes and events organized or sponsored by THE COMPANY.
- To evaluate their compliance with obligations.
- To register them in THE COMPANY's systems.
- To process their payments and verify outstanding balances.
E. Regarding Personal Data of Our Shareholders:
- To recognize, protect, and exercise the rights of shareholders of THE COMPANY.
- To pay dividends.
- To contact shareholders via email or any other means for the purposes mentioned above.
6. Rights of Personal Data Holders
Natural persons whose Personal Data is processed by THE COMPANY have the following rights, which they can exercise at any time:
- To know the Personal Data that THE COMPANY is processing. Likewise, the Data Subject may request at any time that their data be updated or corrected, for example, if they find that their data is partial, inaccurate, incomplete, fragmented, misleading, or if the Processing is expressly prohibited or not authorized.
- To request proof of the authorization granted to THE COMPANY for the Processing of their Personal Data.
- To be informed by THE COMPANY, upon request, about the use that has been made of their Personal Data.
- To file complaints with the Superintendence of Industry and Commerce for violations of the provisions of the Personal Data Protection Law.
- To request THE COMPANY to delete their Personal Data and/or revoke the authorization granted for its Processing by filing a claim in accordance with the procedures established in paragraph 13 of this Policy. However, the request to delete the information and revoke the authorization will not proceed when the Data Subject has a legal or contractual obligation to remain in the Database and/or Files, nor while the relationship between the Data Subject and THE COMPANY, under which the data was collected, remains in force.
- To access free of charge their Personal Data that has been processed.
The rights of Data Subjects may be exercised by the following persons:
- By the Data Subject;
- By their successors, who must prove such capacity.
- By the representative and/or attorney of the Data Subject, upon accreditation of representation or power of attorney;
- By stipulation in favor of another or for another.
7. Duties of THE COMPANY as Responsible for the Processing of Personal Data
THE COMPANY recognizes that Personal Data belongs to the individuals to whom it refers, and only they can decide about it. In this sense, THE COMPANY will use the collected Personal Data solely for the purposes for which it is duly authorized and always in compliance with the regulations in force on Personal Data Protection.
THE COMPANY will comply with the duties established for the Controllers of Processing, contained in Article 17 of Law 1581 of 2012 and other regulations that modify, replace, or complement it.
8. Area Responsible for Implementation and Compliance with this Policy
The Process and Continuous Improvement area is in charge of the development, implementation, training, and compliance with this Policy. For this purpose, all employees who process Personal Data in the different areas of THE COMPANY are required to report these Databases to the Process and Continuous Improvement area and immediately forward to it any requests, complaints, or claims they receive from Personal Data Holders.
The Process and Continuous Improvement area has also been designated by THE COMPANY as the responsible area for attending to requests, inquiries, complaints, and claims through which the Data Holder may exercise their rights to access, update, correct, and delete data and revoke authorization. This area can be contacted via email: [email protected]
9. Authorization
THE COMPANY will request prior, express, and informed authorization from the Personal Data Holders whose data it intends to process.
This expression of will by the Holder may be provided through different mechanisms made available by THE COMPANY, such as:
- In writing, by filling out an authorization form for Personal Data Processing determined by THE COMPANY;
- Verbally, during a telephone or video conference conversation.
- Through unequivocal actions that allow the conclusion that authorization has been granted, by expressly accepting the Terms and Conditions of an activity where participants' authorization for the Processing of their Personal Data is required.
- IMPORTANT: Under no circumstances will THE COMPANY interpret the Holder's silence as an unequivocal action.
10. Special Provisions for the Processing of Personal Data
10.1. Processing of Sensitive Personal Data
The Processing of Sensitive Personal Data is prohibited by law unless prior, express, and informed authorization is obtained from the Data Subject, among other exceptions provided in Article 6 of Law 1581 of 2012. In this case, in addition to meeting the established requirements for authorization, THE COMPANY will inform the Data Subject:
- That they are not obligated to authorize the Processing of their Sensitive Data.
- Which data to be processed is sensitive and the purpose of the Processing.
- Additionally, THE COMPANY will process the collected sensitive data under security and confidentiality standards appropriate to its nature. To this end, THE COMPANY has implemented administrative, technical, and legal measures contained in its Policy and Procedures Manual, which is mandatory for its employees and, where applicable, its suppliers, affiliated companies, and business partners.
10.2. Processing of Personal Data of Children and Adolescents
According to Article 7 of Law 1581 of 2012 and Article 12 of Decree 1377 of 2013, THE COMPANY will only process data related to children and adolescents when such Processing complies with and respects the best interests of children and adolescents and ensures the respect of their fundamental rights.
Once the above requirements are met, THE COMPANY must obtain authorization from the legal representative of the child or adolescent, following the exercise of the minor's right to be heard, whose opinion will be considered based on their maturity, autonomy, and capacity to understand the matter.
11. Procedure for Handling Requests, Inquiries, Complaints, and Claims from Data Subjects
Data Subjects whose Personal Data is processed by THE COMPANY have the right to access their Personal Data and details of its Processing, as well as to rectify or update it if it is inaccurate or request its deletion if they consider it excessive or unnecessary for the purposes for which it was collected. The mechanisms implemented to ensure the exercise of these rights through a request are:
- Request submitted via email: [email protected]
- Request submitted via phone: +57 602 489 8897
- Communication addressed to: ALLTIC S.A.S, domiciled at Carrera 65 A # 12 A – 10, Cali, Colombia
This channel can be used by Data Subjects or third parties authorized by law to act on their behalf to exercise the following rights:
11.1 Procedure for Submitting Requests and Inquiries
- The Data Subject may consult their personal data at any time. To do this, they may submit a request indicating the information they wish to access through any of the mechanisms mentioned above.
- The Data Subject or their successors must prove their identity, that of their representative, or their representation or stipulation in favor of another. If the request is submitted by a person other than the Data Subject and it is not proven that they act on behalf of the Data Subject, it will be considered not submitted.
- The request and/or inquiry must include at least the name and contact address of the Data Subject or any other means to receive the response, as well as a clear and precise description of the personal data the Data Subject wishes to consult or inquire about.
- If the request and/or inquiry is incomplete, THE COMPANY will request the missing information from the interested party within five (5) days of receiving the request. If the required information is not provided within two (2) months from the date of the request, the request will be considered abandoned.
- Requests and/or inquiries will be addressed by THE COMPANY within ten (10) business days from the date of receipt. If it is not possible to respond within this period, the applicant will be informed of the delay, the reasons for it, and the date on which the request or inquiry will be addressed, which in no case may exceed five (5) additional business days.
11.2 Procedure for Submitting Complaints and Claims
In accordance with Article 14 of Law 1581 of 2012, when the Data Subject or their successors consider that the information processed by THE COMPANY should be corrected, updated, or deleted, or when it should be revoked due to an alleged breach of any duties under the Law, they may submit a request to THE COMPANY, which will be processed under the following rules:
- The Data Subject or their successors must prove their identity, that of their representative, or their representation or stipulation in favor of another. If the request is submitted by a person other than the Data Subject and it is not proven that they act on behalf of the Data Subject, it will be considered not submitted.
- The request for correction, updating, deletion, or revocation must be submitted through the means enabled by THE COMPANY, as indicated in this document, and must include, at a minimum, the following information:
- The name and address of the Data Subject or any other means to receive the response.
- The documents proving the identity of the applicant and, where applicable, their representative with the respective authorization.
- A clear and precise description of the personal data the Data Subject seeks to exercise any of their rights over and the specific request.
- If the request is incomplete, THE COMPANY will request the missing information within five (5) days of receipt. If the required information is not provided within two (2) months, the request will be considered abandoned.
- If the recipient of the request is not competent to resolve it, they will forward it to ALLTIC S.A.S's Legal Department within two (2) business days and inform the applicant of the situation.
- Once the request is received, a note stating 'claim in process' and the reason for it will be added to the Database within two (2) business days. This note will remain until the matter is resolved.
- The maximum term for resolving this request will be fifteen (15) business days from the day after its receipt. If it is not possible to resolve it within this term, the applicant will be informed of the delay, the reasons for it, and the date on which the claim will be resolved, which in no case may exceed eight (8) additional business days.
12. Information Obtained Passively
When using the services contained within the websites of THE COMPANY, it may passively collect information through information management technologies such as “cookies,” which collect information about the hardware and software of the device, IP address, browser type, operating system, domain name, access time, and the addresses of referring websites. These tools do not directly collect Personal Data from users. Additionally, information about the pages most frequently visited by individuals on these websites will be collected to understand their browsing habits. However, the user of THE COMPANY's websites has the ability to configure the functionality of “cookies” according to their internet browser settings.
13. Security of Personal Data
THE COMPANY, in strict application of the Principle of Security in the Processing of Personal Data, will implement the necessary technical, human, and administrative measures to provide security to the records, preventing their alteration, loss, unauthorized or fraudulent consultation, use, or access. THE COMPANY's obligation and responsibility are limited to providing appropriate means for this purpose. THE COMPANY does not guarantee total security of its information and is not responsible for any consequences derived from technical failures or unauthorized access by third parties to the Database or file where the Personal Data is stored. THE COMPANY will require service providers it contracts to adopt and comply with the necessary technical, human, and administrative measures to protect Personal Data for which they act as Processors.
14. Transfer, Transmission, and Disclosure of Personal Data
THE COMPANY may disclose Personal Data it processes to its affiliated companies worldwide for use and Processing in accordance with this Personal Data Protection Policy. Likewise, THE COMPANY may provide Personal Data to third parties not affiliated with THE COMPANY under the following circumstances:
- To contractors in the execution of contracts for the development of THE COMPANY's activities;
- By transfer of any business line to which the information relates.
- In any case, when THE COMPANY intends to send or transmit data to one or more Processors located inside or outside the Republic of Colombia, it will establish contractual clauses or enter into a data transmission agreement that, among other things, includes the following:
- The scope and purposes of the Processing.
- The activities the Processor will perform on behalf of THE COMPANY.
- The obligations the Processor must fulfill regarding the Data Subject and THE COMPANY.
- The obligation of the Processor to process the data according to the authorized purpose and comply with the principles established in Colombian law and this policy.
- The obligation of the Processor to adequately protect the personal data and databases and maintain confidentiality regarding the processing of the transmitted data.
- A description of the specific security measures to be adopted by both THE COMPANY and the Processor at the data destination.
- THE COMPANY will not request authorization when the international transfer of data is covered by any of the exceptions provided in the Law and its Regulatory Decrees.
15. Applicable Legislation
This Personal Data Protection Policy, the Privacy Notice, and the Authorization Format Annex, which is part of this Policy, are governed by the provisions of the current legislation on Personal Data Protection referred to in Article 15 of the Political Constitution of Colombia, Law 1266 of 2008, Law 1581 of 2012, Decree 1377 of 2013, Decree 1727 of 2009, and other regulations that modify, repeal, or replace them.
16. Effective Date
This Personal Data Protection Policy has been effective since January 1, 2024.